![]() A forward-facing camera detects lane markings and speed signs and, crucially, the system also uses an infrared driver-facing camera located below the instrument cluster to check the driver’s eye gaze and head pose – even when they are wearing sunglasses – and ensure their attention remains focused on the road. ![]() Operating up to a maximum speed of 80 mph (130 km/h), BlueCruise uses a combination of radars and cameras to detect and track the position and speed of other vehicles on the road. The system uses animated cluster transitions featuring text and blue lighting cues to communicate that the feature is in hands-free mode, effective even for those with colour blindness. Hands-free mode allows drivers on approved Blue Zone sections of motorway to drive with their hands off the steering wheel if they continue to pay attention to the road ahead – granting an additional level of comfort during long drives.īefore transitioning to hands-free driving, BlueCruise-equipped vehicles confirm that lane markings are visible, that the driver has their eyes on the road and that other conditions are appropriate. The latest advanced driver assistance systems make driving smoother and easier, but they can also help make roads safer by reducing scope for driver error.”įord expects BlueCruise to be activated in further European countries as and when regulatory conditions permit, and will roll out the system to further Ford vehicles in the coming years.īlueCruise builds on the capabilities of Ford’s Intelligent Adaptive Cruise Control (IACC), which can automatically keep pace with traffic within legal speed limits, right down to a complete halt. “It is great news that Ford has chosen us for the European launch of its BlueCruise technology, and I am delighted that this country is once more at the forefront of innovation. Says Jesse Norman, UK Transport Minister: “We have always strived to make technology accessible for our customers, and BlueCruise is this next step on this journey, making motorway driving a more comfortable experience.” ![]() “Today marks a significant moment for our industry as Ford BlueCruise becomes the first hands-free driving system of its kind to receive approval for use in Great Britain.” The first 90 days are included with the vehicle purchase and, thereafter, a £17.99 monthly subscription provides the flexibility to cover extended road trips and holidays, and enable the advanced driver assistance system around anticipated vehicle use.Īdds Lisa Brankin, managing director, Ford UK & Ireland: Owners of Ford Mustang Mach-E model year 2023 vehicles in Great Britain are the first to be able to activate BlueCruise via subscription. BlueCruise can do some of the ‘heavy lifting’, to make highway driving less of a chore, and give drivers that little extra confidence and convenience.” “Modern highways can be demanding even for the most confident drivers, and intimidating for many. In addition, sophisticated infrared camera technology continually checks driver attentiveness for safety and confidence. The system monitors road markings, speed signs and evolving traffic conditions to control steering, acceleration, braking and lane positioning, as well as to maintain safe and consistent distances to vehicles ahead – right down to a complete halt in traffic jams. Now, a green light for Ford BlueCruise technology from the UK’s Department for Transport means drivers of enabled Mustang Mach-E models can use “hands-off, eyes-on” driving technology on 2,300 miles (3,700 km) of pre-mapped motorways in England, Scotland and Wales, designated as Blue Zones.īlueCruise takes the comfort and convenience benefits of advanced driver assistance to the next level, claims Ford.
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